New player Lumo, a subsidiary of Scottish transport operator FirstGroup, is putting up two trains daily between the two capitals. “Lumo wants to change the way people view UK long distance travel,” said Nick Hallbery, creative director at Mother, in a statement. It arrived in a blaze of publicity with its bright blue livery and £20 one-way tickets from Edinburgh to London a fraction of the usual price. At the bottom, it explains Lumo’s electric travel option with a sassy callout: “But don’t worry, there’s always next time. One newspaper ad decrees, “Warning: this ad might ruin your next flight,” beneath an ultra realistic image of spilled airline coffee running across the page as if the reader knocked it over from the shock of the message. One features an extraordinarily long set of legs with the message, “Leg room with room for your legs,” and another boasts that travelers can “pack as much toothpaste as you like.” The posters and press executions call out the eco-unfriendly detriments of air travel as well as the comfort of traveling by rail.
#Lumo train series
The campaign also includes a series of out-of-home ads that will "ruin" your next flight.
With fares that are fair, the budget service will be giving even the lowest-cost airlines like easyJet and Ryanair a run for their money. The hilarious and a little too relatable ad was directed by Tim McNaughton of The Bobbsey Twins and will run on social and across media in Greater London, Scotland and the North East of England. THE new fully-electric train Lumo has launched today, with passengers able to travel from London all the way to Edinburgh for just £19.90. She jolts awake from the nightmare, luckily finding herself aboard a Lumo train, which has one-sixth the carbon footprint of flying the same route. The new East Coast Mainline train operator Lumo which is owned by the Aberdeen based FirstGroup starts its train service today running two daily return services between London Kings Cross and Edinburgh Waverley. In a final act of desperation, she joins a commune that eerily resembles the murderous variety from Ari Aster’s film “Midsommar.” Then, she trades her car for a donkey and cancels her home electricity. Next, she stops showering, her stench sending her coworkers diving out windows. She starts by buying a ridiculous number of houseplants, taking up so much space that there’s no room left for her. Lumo, an all-electric train with service from London to Edinburgh, debuted a new spot (above) that tells the story of a woman who goes to absurd extremes to offset the environmental damage from her last flight. To help those traveling the U.K.’s east coast make informed decisions, agency Mother’s first work for a new all-electric alternative warns against overcompensating for “flight shame.” But few have had solutions for one major carbon footprint contributor: flying.
#Lumo train how to
Many brands have offered advice on how to live more sustainably, from Tide’s campaign for using cold water for laundry to Ikea’s guides for upcycling old furniture.